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Consumer Appliances Market Outlook in India 2017 - Demand for Comfort Steering Lifestyle & Evolution Trends

Thursday, January 18, 2018
Consumer Appliances Market Outlook in India 2017 - Demand for Comfort Steering Lifestyle & Evolution Trends
2018/01/08

December 07, 2017 
DUBLIN--(BUSINESS WIRE)--The "Consumer Appliances Market Outlook in India 2017" report has been added to Research and Markets’ offering. 

 The Indian Consumer appliances market has witnessed robust growth trends in the past 5 years and is expected to foresee double digit growth reinforced by surging rural consumption, reducing replacement cycles, increasing penetration of lifestyle appliances, and availability of multiple brands at various price points. 

Market Outlook

    Panel TV presents the largest opportunity in the consumer durables segment with high growth in all remaining segments 
    Rising income levels and launch of versions with advanced features are responsible for increasing demand 
    Need for convenience drives embracing of new, evolving products like Front Load / Semi-automatic Washing machines and Microwave ovens 
    Owing to the hot and humid climate, demand for ACs is likely to continue on a growth path 

Regional Analysis: Mapping of High Growth Regions

    Growth reinforced by surging rural consumption, smaller replacement cycles and increasing penetration of lifestyle appliances 
    High growth regions witness high economic activities, rising income levels, a dual working population and higher need for convenience 

Mega Trends and their Impact

    Rapid urbanization rate and a growing Gen Y population will dictate consumer dynamics and purchase behaviour 
    Price consciousness to remain a key factor among the middle class population which will be dominant in the coming years 

The Future

    Ease of operation and demand for comfort are steering lifestyle and evolution trends 
    Technology will play a vital role in product penetration, adoption and differentiation 
    With the industry showing a higher preference for technology, companies will focus more on revamping their product portfolios and marketing strategies 

Key Topics Covered:

1. Scope & Limitations 
2. Publisher Advisory 
3. Market Outlook: Panel TV, Refrigerator, Washing Machine, Microwave Oven, Room Air Conditioner 
4. Competition Analysis 
5. Regional Analysis: Mapping of High Growth Regions 
6. Mega Trends and their Impact 
7. The Future 

Companies Mentioned

    LG 
    Samsung 
    others.. 
Source: www.businesswire.com

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